How Motion Picture Franchise Turned It Into An Art: The Rise of the Cinematic Universe

The Genesis of Motion Picture Franchises

The concept of motion picture franchises has its roots in the early days of cinema, with the release of serials - episodic films that were shown in theaters over multiple weeks or months. These serials, such as "The Perils of Pauline" (1914) and "Flash Gordon" (1936),introduced the idea of continuing storylines and recurring characters, captivating audiences with their cliffhangers and action-packed adventures.

Crashing Cars: How A Motion Picture Franchise Turned It Into An Art

by Renee Rigdon

4.6 out of 5

Language	:	English
File size	:	552 KB
Text-to-Speech	:	Enabled
Screen Reader	:	Supported
Enhanced typesetting	:	Enabled
Lending	:	Enabled
Print length	:	169 pages
Mass Market Paperback	:	208 pages
Reading age	:	12 years and up
Lexile measure	:	710L
Item Weight	:	3.2 ounces
Dimensions	:	4.19 x 0.53 x 6.81 inches

FREE

As technology advanced and the film industry evolved, so did the concept of franchises. In the 1970s and 1980s, films like "Star Wars" (1977) and "Indiana Jones" (1981) popularized the notion of a shared universe, where multiple films were connected by characters, settings, and storylines. These franchises not only entertained audiences but also spawned merchandise, video games, and other spin-offs, creating a cultural phenomenon that extended beyond the silver screen.

The Rise of the Cinematic Universe

In the 21st century, the motion picture franchise reached new heights with the advent of the cinematic universe. Pioneered by Marvel Studios with the Marvel Cinematic Universe (MCU),this concept involves a vast interconnected network of films that share a common continuity, characters, and overarching storyline. The MCU has become a global phenomenon, with its films consistently breaking box office records and captivating audiences with its epic storytelling and compelling characters.

The success of the MCU has inspired other studios to create their own cinematic universes, including the DC Extended Universe (DCEU),the MonsterVerse, and the Fast & Furious franchise. These universes not only provide a cohesive and immersive experience for fans but also allow for unprecedented creative possibilities, enabling filmmakers to explore different genres, characters, and storylines within a shared world.

The Art of Storytelling in Franchises

Motion picture franchises present unique challenges and opportunities for filmmakers. Crafting a successful franchise requires a mastery of storytelling that balances continuity with innovation. Screenwriters must carefully weave together the threads of multiple films, ensuring that each installment stands on its own while contributing to the overall narrative arc.

Franchise storytelling also requires a deep understanding of character development. Audiences connect with characters over multiple films, and their journeys and relationships must be handled with care and consistency. Franchise filmmakers must navigate the delicate balance between satisfying existing fans and attracting new ones, ensuring that each film appeals to both casual viewers and devoted enthusiasts.

The Impact of Franchise on the Film Industry

Motion picture franchises have had a profound impact on the film industry. They have revolutionized the way films are produced, marketed, and consumed. Franchises provide studios with a reliable source of revenue, allowing them to invest in big-budget productions and take creative risks. The success of franchises has also led to the consolidation of the film industry, with major studios acquiring smaller studios and independent production companies.

Franchises have also transformed the way audiences experience films. They create a sense of community and shared excitement among fans, who eagerly anticipate each new installment. The popularity of franchises has led to the rise of fan conventions, merchandise, and other ancillary products that extend the cinematic experience beyond the theater.

Motion picture franchises have evolved from humble beginnings into a sophisticated art form that has captivated audiences for decades. The rise of the cinematic universe has taken franchise storytelling to new heights, creating immersive and interconnected worlds that transport moviegoers to realms of imagination and adventure. As the film industry continues to evolve, franchises will undoubtedly remain a force to be reckoned with, shaping the cinematic landscape for years to come.